Branding the Self on Yelp

Social Media + Society has just published what has been a long time work-in-progress, ‘Branding the Self on Yelp: Consumer Reviewing as Image Entrepreneurship.’ 

lsI’d started writing the article in 2012, put it away until this past March when I realised it only needed a few more day’s attention to complete. The article is a interview-based case study that examines how consumer reviewing on functions as a viable platform for constructing and promoting a self-brand.

It can be read for free through the open access journal, Social Media + Society.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s